Getting Everyone Involved
From the CEO to the customer service rep, everyone has to be onboard with the message to the market. Miller Heiman’s research has found that 96% of top-performing sales organizations report that this statement applies to them: “We have a formalized value proposition that is very compelling to our prospects.”
These companies know the value they provide, and they know how to express that value in messages that connect to their intended recipients. It should not be news to anyone that sales and marketing must work together to formulate, perfect, and present these messages.